Lesson synopsis
So what might a slalom look like when selling a service. I refer to them as ‘touchpoints’.
There might be 5 touchpoints, there could be 20. Put simply, it’s whatever it takes to bring a client win from being ‘possible, to probable’
Desire & converting attention into paying clients
With this course I wanted to address a seldom-visited area, the work to put in before you get to a proposal stage. There is a plethora of reasons for people NOT to invest in your service. Knowing those reasons, overcoming them and building a tidal wave of desire is a key area to understand.
When it comes to salesmanship, we’re all often slightly too keen to go for the jugular; the killer pitch or in-depth proposal that’ll blow the client away. In this course I’ll show you what obstacles you’ll need to overcome before getting to this point.
Download the workbook for this module
The workbook dives deep into the theory behind the principles outlined in this module:
Live workshop replay for this module
