Module Eight Desire & converting attention into paying clients
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Lesson synopsis

We all have a plethora of reasons why we wouldn’t buy a product or service. There are some commonalities however, which if reversed give a list of statements.

A clear checklist of reasons why a client will buy. These are generally subconscious, and in this video we break them down.

Desire & converting attention into paying clients

With this course I wanted to address a seldom-visited area, the work to put in before you get to a proposal stage. There is a plethora of reasons for people NOT to invest in your service. Knowing those reasons, overcoming them and building a tidal wave of desire is a key area to understand.

When it comes to salesmanship, we’re all often slightly too keen to go for the jugular; the killer pitch or in-depth proposal that’ll blow the client away. In this course I’ll show you what obstacles you’ll need to overcome before getting to this point.

Download the workbook for this module

The workbook dives deep into the theory behind the principles outlined in this module:

Live workshop replay for this module