Module Eight Desire & converting attention into paying clients
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Lesson synopsis

When it comes to desire, and hunger to buy there are five universal triggers.

These triggers don’t change, regardless whether you’re selling services or a new home. In this lesson we dig into what they are and how they can work for you.

Desire & converting attention into paying clients

With this course I wanted to address a seldom-visited area, the work to put in before you get to a proposal stage. There is a plethora of reasons for people NOT to invest in your service. Knowing those reasons, overcoming them and building a tidal wave of desire is a key area to understand.

When it comes to salesmanship, we’re all often slightly too keen to go for the jugular; the killer pitch or in-depth proposal that’ll blow the client away. In this course I’ll show you what obstacles you’ll need to overcome before getting to this point.

Download the workbook for this module

The workbook dives deep into the theory behind the principles outlined in this module:

Live workshop replay for this module