Marketing & Demanding Attention

Getting attention as a solo service provider is hard. Indeed, any form of marketing when you're working alone is tough to maintain. In this course, we'll break apart the different marketing methods you can deploy.

We have a new course added every month to Freelancelift Pro. Each with a workbook for direction and a live workshop. Take this course immediately by joining Pro now (it only takes a few seconds).

Course lessons

1. Getting started - Attention vs Marketing

In this video we'll look at the purpose of attention-getting.How does it differ from marketing, and what is end-game?

2. The clarity & research you'll need first

Before starting to drive attention from a pool of prospective clients, you must first understand who they are, and how they conduct themselves online.

3. What can you do to make attention stick?

Attention works in both directions.If you are expecting a prospective client to pay attention to you, how will you reciprocate?

4. The importance of testing & validation

We've made a lot of assumptions in the run-up to this point.You can leverage attention to test (and validate) these assumptions

5. Will you invest time or money?

You can build attention in a number of ways, as we'll go through in the next two lessons, but they will either require monetary input or time.This video will help you evaluate which is the best fit for you.

6. 10 ways to build attention (workbook review

We'll dig into the workbook within this lesson to pull out some of the ideas that might be lost between the lines.We'll address a further 10 techniques in the next lesson

7. Another 10 ways to build attention (Classroom)

In this video we'll dive into the details. 10 more ways to drive attention to you and your message.This is delivered in a classroom style.

7 video lessons + 1 workbook

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Getting attention as a solo service provider is hard. Indeed, any form of marketing when you’re working alone is tough to maintain. In this course, we’ll break apart the different marketing methods you can deploy.