Blog Archives

Nice freelancers finish last. How to dominate with a clear conscience

This is an excerpt from the “Nice Freelancers Finish Last” Playbook.  You can download the book in its entirety for free, by clicking here.

 

If you’re a freelancer, chances are you’re used to being ‘nice’. After all, niceties & positivity can help you win your next project…

…the trouble is, being nice does not guarantee that you will win that dream project!

The sooner you realise that in business, fuzziness and good-will is a commodity seldom splashed around, the sooner you can consider putting together a strategy to dominate your area of expertise.

The bottom line is you need to be a shark. At the moment you’re a salmon, jumping from one rock to another in an attempt to reach the top of the waterfall.

Oddly enough, most freelancers NEVER realise this.

I have been there, I have done that, and.. well you know the rest. Before I figured out the key aspects of thinking which I now deploy I was where you are, trying to find a way that “worked” for managing workflow, hustling to find new clients and all while trying to run a business.

It look me years and one distinct failure before realising that I was limiting myself, positioning myself behind an earnings ceiling, not thinking big enough to transcend my situation.

This is an excerpt from the “Nice Freelancers Finish Last” Playbook.  You can download the book in its entirety for free, by clicking here.

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What a colourwheel freakout has to do with your business progress

I’m sketching out this post on my iPhone with the WordPress app (which is pretty awesome by the way) as my machine has just gone into colorwheel ‘goodbye cruel world’ mode.

The freakout began innocently at first with a few slowly responding windows but gradually the whole thing failed to respond and ground to a halt.

As I was getting less and less of a response I tried to open Activity Monitor (Mac answer to ctrl alt delete) and some other recovery programs to remedy the problem but the situation got worse.   The more windows I had open the worse it became until the whole thing crashed completely.

This got me to thinking about your business (random segueway ftw) and how information overload like this, coupled the resultant lack of focus on one or two particular compound moves that really matter might be holding you back.

So here is a set of unsolicited computing analogies that’ll help you avoid stunting your own progress.

Know your RAM

A friend nerdier than I once referred to RAM as the “desk space” you have available to work on. In business its important to understand your capacity, understand the limits of what you can be working on at any one time.

Don’t mix operating systems

Find a method and stick to it, master one way of working and get really efficient at it. In a previous Q&A call Amy Hoy referred to this as just taking advice and running with it.

Understand personal bandwidth

Trying too many things at once will result in a slower rate of progress on each.  A core trait of successful people is being able to run projects simultaneously. This takes practice though, so understand that if you’re just starting out try to take decisive action to get one thing finished first before taking anything else on.

You only have so much hard drive space

Stored information gathered from other channels (blogs, ebooks, video training) is useless if its not acted upon.  Develop a bias for action, make your own way with trial and error and really look to make a dent in your business growth without going into information overload.

Read the manual

Build a vision and map out a strategy for achieving it so you know the key steps for your growth with milestones so you know when you’ve reached them.  This is your own personal user manual.

So something a little light hearted there but hopefully the points raised were still pertinent. Ah, wouldn’t you know it… the colorwheel issue seems to have resolved itself…. back to work then.

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Untrain your brain, get off the email drip feed [Q&A]

I chatted with Adii Pienaar, founder of WooThemes and PublicBeta to talk the entrepreneur lifestyle and creating good habits. We walked back through his time at Woothemes and his experience building a “support-first” competitive advantage. We also talked around being authentic and building a genuine brand. Here are the highlights from the call!

Ensure you get 8 hours sleep a night

Adii is an early riser, he’s been able to do this by compounding time-saving exercises with a real effort to get to sleep earlier each evening.

Breaking the bad habits and training himself to pick up positive habits is one of the ways Adii is able to get more done.  I’m not the morning person Adii is but certainly agree that routines and good habits form the foundations for great productivity.

Untrain your brain

All of us with smartphones can relate to subconsciously checking email at inappropriate times, over Dinner as an example.

Adii covered on the call that his brain was trained to be connected to work at all times, so a unique solution was to remove gmail from his smartphone for a couple of months, just long enough to form a new habit and break from the old one, in doing so “untraining” the brain from look for solace from a quick email refresh!

Building a remote team

Adii grew the Woothemes team slowly, building delegation and teamwork into the heart of the business.    One key takeaway from the call was the quick sensecheck of “Can this person do this 80% as well as I could”

Accepting that as an individual you can’t do everything, you should look to build systems and processes you can hire into, supporting the people you do hire on how to execute the activities you’re looking for help with.

Adii recommends assessing each task based on the following criteria:

1. What are your most important tasks
2. What are your core competencies

If tasks score low on the metrics above, you should look to outsource at a lower cost.  You should assess that your time is worth X, and someone else can do this for Y.

Your competitive advantage

Adii puts at least some of Woothemes’ success down to focusing on great customer service rather than features:

“We believe that if you’re building a business, don’t compete on features. It’s much easier or better to build competitive advantage by branding and superior customer support.

It’s interesting that support, obviously, works its way back into the branding. That’s actually what I believe is our competitive advantage today. For example, if you just take our themes, you can probably find themes that have more features than ours – they do more things than ours – but people still buy from WooThemes because of our reputation.”

Be authentic

More specifically if the brand is just you, Adii believes its important that personality transcends everything you do.

“You’ve got to build a brand that’s true to yourself, especially when you’re at the very start of your business journey and it’s only you – you’re the entrepreneur, you’re the owner.

It’s important to say that my brand is something that I as a person can relate to. If you’re a naturally open-minded individual, then those kind of characteristics should be transferred to the branding. That’s the easiest way to build a brand in a way that is authentic, that’s human, and that way, you attract the right type of customers you want to be in business with.”

Additional resources

Here is the Yes/No diagram we referred to in the interview:

You can catch up with Adii over at the awesome PublicBeta or by heading over to his blog adii.me.

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14 traits of successful people – how many do you have?

I’ve been fortunate to have been exposed to some of the most successful online entrepreneurs in this space and I’ve certainly learned a lot from the Q&A call time I’ve spent with most of them.

When it comes to growing your business, there is a time for knuckling down and getting shit done then there’s a time for absorbing information like a sponge and learning your way through.

In this post I intend to combine those two and give you the key traits of successful people. By absorbing this information I hope you can learn from the people who knuckled down and got shit done.

1. Resourceful

Successful people are resourceful, they have a sense of hustle which renders them immune to the word “NO”. Even if they do find themselves with a lack of resources they will hustle together a stripped back, lean version of what they are trying to achieve.

This ‘Jack-of-all-preneur’ leaves excuses at the door and is able to conceive and validate an idea with a shortage of resources in time, skill and money.

2. Specific about goals

Successful people are able to accurately articulate an end point, success or a goal. By being this specific about achievements they can break them down into milestones and continually measure progress. Have you a specific goal for this week, month, year? If not, how can you be sure you will meet it and how will you know when you do reach it?

By picturing achieving a goal and enabling yourself to consider the obstacles to reaching that goal you’ll be much better equipped to navigate the journey.

3. A good kind of intolerance

The successful are unable to idly stand by if their vision is being held back by external forces. Successful have a low tolerance point for inefficiency, time-wasting and do what they can to reduce reliance on third parties.

By having that intolerance successful people can rise above ‘average’ to achieve ‘great’.

4. Unrivalled speed of execution

If you come into contact with successful people you’ll quickly realise they seem to work at double-speed. They understand that ‘just starting’ something is not enough. They have a burning desire to execute on a plan, a promise, a goal and its this innate desire that achieves speed when its combined with resourcefulness.

There is also a trait to be smart about systems & processes, improving efficiency and they are able to crank out and develop ideas quickly. They understand ideas alone are useless without action

5. Seize the moment to act on the goal

There is the old saying that “Success consists of going from failure to failure without loss of enthusiasm” (Winston Churchill) and its precisely this retention of enthusiasm that is rewarded with an opportunity, a glimmer that presents itself. The successful entrepreneur seizes on that opportunity to make success.

6. Are aware how far they have gone on a goal

Successful people commit to setting milestones and continually checking progress against these sub-goals. Using this ‘lean methodology’ enables them to pivot or adjust course to ensure the plan to reach a goal is constantly evolving and influenced by these milestones.

7. Are realistic optimists

There was a great quote from a recent Q&A call with Bronson Taylor in which he argued that the best entrepreneurs “Keep their head in the clouds but their feet on the ground.”

You’re trying to see the future other people don’t see, but you need to ensure your vision isn’t so big that it never makes todays ‘to-do’ list.  Without action your vision is useless.

8. Focus on getting better rather than being good

Successful people are notoriously good at self-teaching. In order to make sense of the business landscape a good entrepreneur will get better at a whole host of skills rather than focusing too hard on being the best. This is shown to enhance the experience of working, as finding what you’re doing actually interesting and learning your way to “being good” is much more motivational as an approach and its this trait which replenishes energy giving rise to more ‘staying power’.

9. They get shit done i.e. have a bias for action

This is a recurring theme and skirts close to the resourcefulness trait but successful people have a bias for action rather than procrastinating. If in doubt they complete the task at hand first, reflect later and figure out ways to improve rather than procrastinating their way to treading water.

10. Have grit & hustle

There are two ways you can look at a failure to progress. The successful have a tendency to persist in the face of difficulty. Which of the two camps below do you fall into, what do you blame when you have a hart time or hit a brick wall?

Entity theorist
You blame a lack of ability, throw down your tools and give up. A distinct lack of grit.

Incremental theorist
You blame controllable factors such as effort, poor planning or the wrong strategy. You take action first, then reflect which controllable factor could have been improved and incrementally get the outcome you’re looking for.

11. Are adaptive to change

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

– Charles Darwin

As in the animal kingdom, the uber-successful adapt to their surroundings, continually innovate to the changing business world around them. The successful always ask “what’s next” and overcome complacency by expecting, anticipating, embracing and creating change.

12. Have will power

Its important to exercise self control on a regular basis – this reflex weakens over time so its useful to retain a sense of self-control. We all have a friend who hits the gym often and eats well. A good technique is to channel their personality when you come up against a weak will power moment that distracts you from your ultimate goals.

13. Are pragmatic

Successful people are able to transcend current realities to have a pragmatic view on business decisions, removing emotions and looking for sensible solutions. They are never deluded when it comes to taking an objective look at business progress.

14. Inherently curious

In most cases curiosity drives learning, successful people look to constantly widen their worldview to build a “data bank” of business experience to call upon. Careful curiosity ensures you are able to compartmentalise learning and information gathering though, so as to prevent information overload.

So I’m interested to know. How many of the traits above do you carry? Do you think that anything is under-represented in this run-down?

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Know precisely who your audience is and find their influencers [Q&A]

My guest on this insightful Q&A session was Dan Norris. Dan heads up WPCurve, Inform.ly and several other product focused businesses following on from his time as a freelance web designer. He has some great things to say about the journey to that growth.

Break away from “a job” and into the uncertain

When you find yourself in freelance “maintenance mode” sometimes its better to take a leap into the uncertain.   Dan found himself earning enough to make “a wage” but never found the momentum to break through that.

This is something I talk about a lot, you’re capped by an earnings ceiling if you are working to an hourly rate and Dan made the call to break away from that and looking to create something that can grow and thrive without being tied to you.

Leverage content to turn followers into customers (even if it that’s in the future)

If you build a reputation and put yourself out there as a trusted voice you’ll be able to pull back customers to your product, even if its not immediately.  In Dan’s instance the users that had engaged with content prior to WP Curve later down the line.  Dan advocates this long-term content-first approach but agrees that speaking and putting yourself in the firing line at events is probably more immediate.

Fail fast

Dan advocates looking objectively at results, removing emotion, covering that one previous mistake was not figuring out quickly enough that the product he was pushing was not getting the traction expected.

Know precisely who your audience is and find their influencers

Once you understand precisely who your audience is, you can peer inside their circles to find the voices that influence them and build partnerships with them in order that you can leverage their profile to build interest back to your message.

This helps you build the perfect traffic channels (along with the cost reductions brought about by that specificity), visitors who are most likely to turn into customers in the long term.

Get your own house in order before approaching potential post partners

You need to give potential partners answers to questions such as “why should I have this person on my site”.   You should look to build great posts with social proof and leverage great design.   Once you’re able to build relationships with one reputable site you can utilize that for proof when approaching another.

This “sense-check” also applies to new visitors hitting  your site, so invest your time in promoting posts to build social proof and give an instant value factor for new visits.

You can hear more from Dan at WPCurve and Inform.ly!

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10 questions for creating products that provide long term, ongoing revenue

The majority of my coaching compadres are freelancers and service providers but I like to show them how to break away from the hourly rate ‘earnings ceiling’ by developing a secondary (which sometimes flips to primary) revenue stream using products.

If you’re new to this site then remember, if you want 5 simple tips for increasing your hourly rate by $1 then this site isn’t for you.  I go deep on building a solid business around your freelancer expertise and growing rapidly, to a point where you are in control, not your clients.

I want to let you join us as a fly on the wall here, at least in the sense that you’ll spectate my line of questioning and mindset in and around validating and developing product ideas.

Why products?

Before I jump into the questions though I wanted to catch you up to my thought train.

As a freelancer, party to the “income roller coaster” you should definitely consider multiplying your lines of income to diversify your risk.

I appreciate this may seem ‘easier said than done’ insight but consider this:

There is not one big business brand in the world that sells one single product, or offers one single service; technology brands sell hundreds of types of electronic products, farmers grow several different types of crop, and coffee shops don’t offer any single beverage.

Google for example has a motto “do one thing really well” – yet it owns Youtube, Gmail, Google Docs, Android and more.

You have a unique opportunity – as a service provider with a bank of expertise and experience to call upon – to wrap up that handiwork into a sellable package that can deliver you a diversified secondary / tertiary income stream.

Questions & Assumptions

I’m a big fan of “lean methodology” when applied to building businesses.  All-to-often freelancers consider themselves exempt from traditional marketing, research and idea validation.  If you consider yourself in a bubble, somehow disconnected from other businesses who sell “products” or anything other than “time” then this post is for you.

These 10 questions will give you a list of responses, assumptions you can use to validate your ideas.   By doing so you’ll have a list of ideas for turning your expertise and experience into a package which isn’t tied your hourly rate and can bring revenue to your business without you needing to be present to deliver it.

10 questions for creating products that provide long term, ongoing revenue

“Meat on the bones” explanation

Obviously the above is just the tip of the iceberg – so I’ve prepared a mindmap and video which you can follow to help put you on the road to building a secondary income of your own.

Click here to go to Handiwork and claim your free mindmap

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Do one thing every day that grows your online reputation

So I’m putting together freelance business manifesto of sorts… One of the aspects I touch upon is to do one thing every day that grows your online reputation.

The inspiration for this stems from the Baz Lurhmann track – Wear Sunscreen which recites the essay ‘Advice, like youth, probably just wasted on the young’ by Mary Schmich. The essay & soundtrack struck a chord in my youth so I wanted to try and encapsulate some of that “heart” into one of my core principles, that you should consider building an online reputation of utmost importance.

I’ve written at length about motivation and getting the best out of your self, about investing in your ‘me project’ (from my Q&A call with Corbett Barr), how to convert more prospects to customers and some insight into the key failures to avoid as an online business.

So I wanted to bring the essence of those concepts together into an actual list of things you could/should do every day to grow your online reputation.

In doing so, you’ll grow taller (metaphorically of course) than your competition to rise above the noise and command the rates and clients you deserve.

All of the activities below actually advance your online reputation. I advocate getting into the habit of a daily ‘pat down’ of you and your business, asking questions such as “what did I do today to grow my business” and by extension “what did I do today that grew my online reputation.

Introducing “breadcrumbs”

Like the story of Hansel and Gretel, in which the duo left a trail of breadcrumbs so they could find their way home. Taking this principle further, you should scatter your presence around the web to drive relevant visitors back into your own site and your sales message. Namely this would take the shape of content so video, blog posts, audio calls, interviews, social updates all of which pointing back to your freelance work and lead generation funnel.

The more breadcrumbs you can build in your space, the more eyeballs you’re going to bring back to your central web presence and the more chance you have of converting those visits into something of real value to your business.

No man is an island

If you take steps daily to build your online voice not only though do you build an authority, an online presence, a platform, you begin to widen your net of relationships with bloggers, entrepreneurs and other freelancers in your space. These may prove vital down the line when you’re looking to land that big fish client as it will open you up to wider circles and the benefit of referral opportunities.

Growing in online stature can – and indeed should – be done incrementally in the following areas. Below is a checklist you can take away and refer back to daily, for some activities you could consider as having grown your online reputation on completion.

They’re all in past-tense so you can quickly run your eyes down them each time and we’re looking here for engagement / acknowledgement of your action, so not just you conveyorbelt-ing out content. You should reverse engineer these “wins” to find activities that make them happen.

So here is a list of activities that will help you grow your online voice. Aim to get 1-3 of these checked off per day. After a few months at this rate you’ll really be starting to see the fruits of your labour. Remember, the better your reputation the more justification you’ll have for billing the rate you really want.

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How to get noticed by your dream freelance client – with Paul Jarvis [Q&A]

I was joined on this call by Paul Jarvis. A designer who rarely struggles to have a full pipeline of clients, so what are his secrets?

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Running lean as a freelancer – with Brant Cooper [Q&A]

An insightful chat with Brant Cooper; author of “The Lean Entrepreneur”, I picked up a lot from the call hope you will too.

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