Module Nine Get the best price, craft a killer proposal & win the gig
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7. How you say it (proposal content & design template review)

  • 1. Is Pricing the new trend topic? Get clarity 04:43
  • 2. Which factors influence a price? 05:39
  • 3. There is no such thing as a market rate 10:13
  • 4. Consistency from pre-sale slalom (mini-lesson) 03:04
  • 5. How long should a proposal be, and does design matter? 05:30
  • 6. What you need to say within your proposal 12:13
  • 7. How you say it (proposal content & design template review) 04:21
  • 8. How to handle negotiations effectively 06:31
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    Lesson synopsis

    Watch over my shoulder as I use the same content structure to create a proposal, first addressing content then showcasing how to have a world class designed document for around $18.

    You can download the Word doc version of this content guide here

    Get the best price, craft a killer proposal & win the gig

    In this module I wanted to tackle a key topic. How to create and deliver a proposal which maximizes your chances of winning the gig. More specifically, how to pull together everything that has come before (your specific client profiling, web rework, attention-getting and desire building) into one succinct document that ensures you get the best possible return while ensuring the client is happy too.

    We break down the structure you should use and how to align that with your marketing efforts along with breaking down pricing psychology and other required learning.

    Download the workbook for this module

    The workbook dives deep into the theory behind the principles outlined in this module:

    Live workshop replay for this module